June 16, 2025

The Father, the Son and the Distilled Spirits: Uncle Nearest

The Father, the Son and the Distilled Spirits: Uncle Nearest

"Who taught Jack Daniel how to make whiskey?" seems like a simple question with an obvious answer – until you discover the truth that was hidden for more than 150 years. When young orphan Jasper Newton "Jack" Daniel arrived at Reverend Dan Call's farm in 1850s Tennessee, he became fascinated with the whiskey still on the property. But it wasn't the preacher who would teach Jack his craft. Instead, the reverend introduced Jack to Nathan "Nearest" Green, an enslaved man renowned throughout Lin...

"Who taught Jack Daniel how to make whiskey?" seems like a simple question with an obvious answer – until you discover the truth that was hidden for more than 150 years.

When young orphan Jasper Newton "Jack" Daniel arrived at Reverend Dan Call's farm in 1850s Tennessee, he became fascinated with the whiskey still on the property. But it wasn't the preacher who would teach Jack his craft. Instead, the reverend introduced Jack to Nathan "Nearest" Green, an enslaved man renowned throughout Lincoln County for his exceptional distilling skills.

Nearest specialized in a technique called sugar maple charcoal filtering – now known as the Lincoln County Process – which created an exceptionally smooth whiskey uniquely different from other American spirits. Under Nearest's mentorship, Jack learned every aspect of whiskey making, establishing a friendship that would last decades.

After the Civil War ended and slavery was abolished, Jack purchased the distillery and immediately hired Nearest as his master distiller – making him the first African American to hold this title in United States history. Seven generations of Nearest's descendants would go on to work for Jack Daniel's, yet as the brand grew into a global phenomenon, Nearest's crucial contributions faded from official company history.

The truth remained buried until 2016, when a New York Times article finally brought Nearest's story into the spotlight. Author and entrepreneur Fawn Weaver became so captivated by this historical injustice that she dedicated a year to uncovering every detail of Nearest's life, gathering over 10,000 documents and eventually establishing Uncle Nearest Premium Whiskey to honor his legacy.

Today, Nearest's great-great-granddaughter Victoria Eady Butler serves as master blender at the company bearing his name, which has become the fastest-growing independent American whiskey brand in history. The story of Nearest Green reminds us that behind many iconic American products lie forgotten innovators whose contributions deserve recognition. Take a sip of Tennessee whiskey and raise a glass to the man who perfected the process that makes it unique.


Love & Whiskey by Fawn Weaver

https://amzn.to/4kGk5YW

First Versions: Jack Daniels

https://www.firstversions.com/2015/08/jack-daniels.html

Why Master Distiller Nearest Green’s Story Must Be Told By Fawn Weaver

https://www.nytimes.com/2016/06/26/dining/jack-daniels-whiskey-nearis-green-slave.html

Uncle Nearest

https://unclenearest.com/

Uncle Nearest, Our Spirit Brand of the Year, Explores Whiskey’s Overlooked History | Wine Enthusiast’s 2020 Wine Star Awards By Wine Enthusiast

https://www.wineenthusiast.com/culture/industry-news/wine-star-awards/uncle-nearest-whiskey-spirit-year-wsa2020/?srsltid=AfmBOoosv7AGAPm4_TqgrlzIV7GIe4R

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00:16 - Introduction to History Buffoons

02:13 - Discovering Uncle Nearest Premium Whiskey

05:00 - Reverend Dan Call and Nathan Green

11:48 - Jack Daniel Meets His Mentor

17:39 - The Lincoln County Process

22:08 - Jack Takes Over the Distillery

26:20 - Nearest Green's Legacy Fades

32:20 - Uncovering the Hidden History

36:09 - The Birth of Uncle Nearest Whiskey

40:12 - Episode Wrap-up

WEBVTT

00:00:16.074 --> 00:00:17.756
Oh, hey there, oh hey there.

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How are you?

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I'm well.

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How are you?

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I'm good.

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I am Kate.

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And I am Bradley.

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And this is History.

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Buffoons, huzzah, yes yes, yes, welcome to history, buffoons I have a?

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um surprise for you.

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Underneath the ottoman underneath yeah, the ottoman right in front of you yeah, how far do I have to reach for that?

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I mean it's probably closest to me, closer to me than it is to you.

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I'm kidding, it's probably right there okay put the microphone back.

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I'm gonna.

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I premium 1856.

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It's almost as old as me, so so read it out.

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What is it?

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so it's a premium whiskey.

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That gold is like it's shining, so it's hard to read in certain angles.

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This is is the first expression honoring my great-great-grandfather.

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I believe we have made him proud with our award-winning whiskey V E D Butler Is that the guy's name, I assume?

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That's the son, I believe.

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Yeah.

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Fifth generation yeah, Wow, that is really 50% alcohol.

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We're only having one yeah, we have a backup uh backup medellos from, uh, from the other episode.

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So actually I went, I went out and bought more so she could try different flavors.

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Wow, 100 proof.

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That's pretty good yeah, so show, show, the camera this is the um Nearest whiskey.

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So that is our drink today.

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Okay.

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So now you get to open it because I don't know how.

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All right.

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Well, I might have to edit this out, because this might take me a minute.

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Oh dear.

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I got my ice ready.

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Okay, I'll just toss that there.

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There we go, all right, how are we doing this?

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Hold, please, okay.

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He, he, ooh.

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Smell that sucker.

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Ooh, that smells good.

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Oh my goodness.

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Oh, I'm excited to try this.

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I've never had this before.

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I know, oh, really Mm-hmm.

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What's it smell like?

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It does smell oaky.

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Comes from south, a little bit of moss like there's trees nearby that's good oh, that's smooth oh, that's going down real warm maybe two.

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What?

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you think so?

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depends how much my ice melts just leave some for n.

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Oh, I will.

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I have actually a little bottle, I'll pour some into there.

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We'll finish off the rest.

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That's pretty good.

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Yeah, my first time trying it too.

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Yeah, you never would guess it's 50%.

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Wow, that's really good.

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So can you guess what our story is today I'm gonna go with.

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We're talking about rum today we're gonna talk about uncle nearest I kind of put that together and I didn't even get it up on my screen yet oh man.

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So what I'm gonna tell you is that's delicious good.

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Well, she pulls this up.

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That's really good yeah, I really like him, I wish I had more ice.

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Oh wow, that's good okay.

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So, um, yeah, I figured you liked.

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You like whiskey and this this story is actually somewhat quote-unquote.

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New, okay, information um what do you mean by that, I guess?

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um, so I'll explain it a little bit more later.

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But uncle nearest, who we're going to be speaking about, yeah, wasn't really discovered until recently so like he was around, kind of forgotten.

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Now people found out about him got yes, that's okay gotcha, gotcha yes so our story begins what year?

00:04:51.867 --> 00:04:59.923
1853 um about 1820 oh, so I suppose that would make sense, because this is not when he was born.

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This is what's that say well 1856 sorry 56.

00:05:03.067 --> 00:05:20.766
Yeah, okay, so we're gonna be in lincoln county tennessee yeah, and this is from shelbyville, tennessee, okay and a reverend dear yeah a reverend named dan call dan call who runs a church?

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Obviously yeah, and a whiskey still on the side.

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That seems really like odd.

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I mean, he's saving both spirits, right?

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Hi, uh hi.

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The Holy Spirit and the.

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The Holy Spirit and the distilled spirits.

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In the name of the Father, the Son and the Holy Spirit, the distilled spirits.

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Maybe that's our title.

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Father, Son and the Distilled Spirits, yes, oh wow.

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Oh, I'm going to have to write that one down Father, Son and the Distilled Spirits, Because then we won't have to try.

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What was our when we were doing our Wizard of Oz episode and I'm like I said something, what the hell was it?

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We had to go search for it.

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So Okay, so All right, anyways.

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So Reverend Call needed an expert to run his whiskey still Okay and he knew that there was an expert in town.

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He was an enslaved man.

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Oh dear.

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Named Nathan Green.

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Nathan Green, nathan Green Okay.

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Everyone called him nearest.

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Is there a reason for that?

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I did not find any, but I did find two different spellings, so like what we would say is nearer, nearest, yeah.

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And then there's one spelled N-E-A-R-I-S-T instead of E-S-T.

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Oh, nearest, or near-T, oh Near.

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East or Near East, I don't know.

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Yeah, okay.

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There's a couple different variations.

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Sure, I mean, that's rightly so, because I don't know.

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He's an insulated man in the 1800s, like in the early to late mid 1800s.

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Right, he was.

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There's actually no known photo of.

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Nearest Of this guy, mm-hmm.

00:07:06.112 --> 00:07:15.009
Well, I mean, I mean there obviously was photographs back then, but they weren't like everywhere, like like today where everyone's got one in their pocket, kind of thing.

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Yeah.

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Um, this feels really good on my knee.

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I love ice.

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So Nearest was born around 1820, likely into slavery Right, and by the mid-1800s he gained that reputation of being like a highly skilled distiller.

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Okay.

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He had in slavers a firm named Landis and Green who would hire him out to local farmers to make top-notch whiskey.

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Ah, so Dan Call was one of those who basically leased Nearest Services.

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Okay.

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So Nearest is like doing all these dangerous dirty work, distilling while somebody else is collecting the profits.

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essentially, I mean, that's typically what it was common, it was common, and that's what slavery was basically.

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They would have free labor to make them a lot of money.

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Yep and they would take the credit for something.

00:08:02.687 --> 00:08:21.365
Which is unfortunate, but either way, so distilling whiskey in the 19th century was hot, it was back-breaking and it could also blow up in your face, quite literally well, yeah, I mean, distills were very volatile and they could, uh, in a heartbeat, blow up yeah um, I know a lot of.

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Especially.

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It was in the 1950s when all the moonshine stills and all that, basically how NASCAR got started because of that.

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Did you know that?

00:08:32.376 --> 00:08:38.205
So forgive me I'll probably get the year wrong, but somewhere around the 1950s give or take.

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The whole reason why NASCAR started is because, basically, these still people you know still in moonshine would have to soup up their cars to outrun the cops.

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So they started doing that and that's why it's very big in the south.

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Um, but that's how.

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Basically, n wasn't just a laborer, yeah he they called him like a craftsman essentially did you come across like how he got good at doing this I mean it just, it just blows my mind that, like you know he was, if he was born into slavery, yeah, and obviously they learned skills and whatever.

00:09:23.923 --> 00:09:33.475
Yeah, it's just I find it fascinating that he was able to develop this skill of being really good at distilling.

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Yeah.

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So anyway, sorry I think he was just like leased out to so many people that he somehow learned yeah.

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I mean, that's very, that's very probable.

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But he specialized in a technique called sugar maple charcoal filtering.

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Okay.

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It's also known as the Lincoln County process.

00:09:52.610 --> 00:09:59.027
Oh, and, we were in Lincoln County, tennessee, yeah, and I will insert a couple of pictures throughout here.

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Sure, our story as well.

00:10:00.672 --> 00:10:00.772
Okay.

00:10:01.341 --> 00:10:11.392
So this meant filtering the raw whiskey through charcoal made from sugar maple wood before aging it right, which mellowed the flavor right.

00:10:11.392 --> 00:10:32.149
Yes, so it made whiskey super smooth and essentially the 19th century version of like a british filter, if you will well, yeah, I believe not just obviously in distilling, but I think charcoal is a naturally good filter for everything Like, even water Like yeah, I've got a charcoal filter for my kiddies water dish.

00:10:32.230 --> 00:10:33.341
Yeah, exactly so.

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I wrote down the Brita of bourbon the Brita of bourbon.

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Oh, my word, we have.

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We have a competing title.

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I like that one.

00:10:48.524 --> 00:10:50.745
Oh, that's funny.

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Oh, golly geez.

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Okay so.

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Tennessee whiskey, even today, is defined by that extra charcoal filtering step.

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Okay.

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And some historians think that this technique might have been inspired by practices by enslaved people, gotcha, which they carried from west africa, okay, and they would use the charcoal to purify food and water gotcha reverend dan call recognized near skills and folks in the area also kind of knew him and they called him uncle nearest.

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Okay, and they knew uncle nearest made quality whiskey and they wanted uncle nearest's product yeah, and uncle was kind of a a term of respect as well.

00:11:31.442 --> 00:11:48.268
Um, so they kind of gave him some pretty high, high praise oh sure, yeah, that makes sense so nearest green enslaved, working on a farm distillery, making what would become Lincoln County's kind of finest whiskey, enter a new character.

00:11:48.528 --> 00:11:48.850
Oh dear.

00:11:49.639 --> 00:11:53.004
A kid named Jasper Newton Daniel.

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Jack Daniels.

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Jack Daniel, yeah, jack Daniel.

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All right.

00:11:59.134 --> 00:11:59.475
Mm-hmm.

00:12:00.120 --> 00:12:01.046
His name was Jasper.

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Jasper Newton.

00:12:02.504 --> 00:12:03.649
Daniel, that's awesome.

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I had a cat named Jasper.

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Yes, you, daniel.

00:12:04.601 --> 00:12:04.903
That's awesome.

00:12:04.903 --> 00:12:05.423
I had a cat named Jasper.

00:12:05.423 --> 00:12:06.427
Yes, you did, she was cute.

00:12:06.768 --> 00:12:07.629
She was a female.

00:12:08.110 --> 00:12:08.331
She was.

00:12:08.679 --> 00:12:12.097
In the 1850s, young Jack was a farm kid.

00:12:12.097 --> 00:12:15.148
Okay, he was one of 10 in the family.

00:12:15.369 --> 00:12:15.629
Yeah.

00:12:16.081 --> 00:12:18.227
But he was eventually orphaned.

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His mother had passed away right after his birth and his father died of pneumonia.

00:12:24.373 --> 00:12:26.533
Oh, dear, yeah away right after his birth and, um, his father died of pneumonia.

00:12:26.533 --> 00:12:38.921
Oh, dear, yeah, um, I think by this time he was maybe like between six and eight years old, when that, when, he was kind of orphaned a little old, but yeah, still pretty young, yeah, okay yeah, so around seven or eight years old little jack ends up on reverend.

00:12:38.961 --> 00:12:49.995
Dan calls farm as a as a chore boy oh so Jack was kind of a small guy but it was really inquisitive and the whiskey still really fascinated him yeah.

00:12:50.159 --> 00:12:54.250
I can imagine being you know inquisitive kid, he just like what are you doing?

00:12:54.250 --> 00:12:57.982
I mean, you've, you've had Vesper.

00:12:57.982 --> 00:12:59.086
Ask you, what are you doing?

00:12:59.267 --> 00:12:59.969
What are you doing, Kate?

00:13:00.129 --> 00:13:00.530
What are you doing?

00:13:05.740 --> 00:13:06.424
Kate, where are you going, kate?

00:13:06.424 --> 00:13:07.291
Yeah, why are you doing that, kate?

00:13:07.291 --> 00:13:07.734
And then where's Kate?

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She got to feed her kitties.

00:13:08.298 --> 00:13:11.990
Yeah, pretty much so Jack pestered Reverend Call to teach him the whiskey trade.

00:13:12.169 --> 00:13:12.370
Okay.

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And at first the preacher kind of hesitated.

00:13:16.799 --> 00:13:18.996
He's like eight-year-old running a still.

00:13:18.996 --> 00:13:19.318
I don't know.

00:13:19.318 --> 00:13:27.184
I was going to say he's pretty young, he's pretty young, but I mean times were different.

00:13:27.184 --> 00:13:29.434
Yeah, obviously, like if xavier came up and said hey man, can you show me how to still and be like dude?

00:13:29.455 --> 00:13:40.400
get the fuck out of here, kid you know, but reverend was like well, I got church on sunday, so let's go ahead and do this, yeah I mean I could use, I could use the extra hands and help, because I gotta go spread the word of god while you're spreading.

00:13:40.441 --> 00:13:50.063
My spirits, my distilled spirits, yeah so um, so reverend call did decide to hand off that teaching to near screen.

00:13:50.063 --> 00:13:51.726
Sure, I mean, makes sense.

00:13:51.726 --> 00:13:58.729
Yes, so dan call um introduces them by saying, quote uncle nears is the best whiskey maker that I know of.

00:13:58.729 --> 00:14:02.264
I want jack to become the world's best whiskey distiller.

00:14:02.264 --> 00:14:03.846
You help me teach him.

00:14:03.988 --> 00:14:20.681
End quote all right, makes sense so nearest is now the mentor, mentor green the mentee yeah, um well, yeah, I mean he he clearly did a good job, because jack anna's that's got to be one of the biggest whiskeys in the world today, right?

00:14:20.681 --> 00:14:24.609
Oh yeah, I mean because obviously there's difference between whiskey and bourbon.

00:14:24.609 --> 00:14:28.136
Um, all bourbon is whiskey, but not all whiskey is bourbon.

00:14:28.136 --> 00:14:33.607
It's because of the process and all that stuff, but I mean it's very well recognized still today.

00:14:33.788 --> 00:14:48.268
So so nearest, showed jack how to mash the grain, yeah how to operate the still and, crucially, how to do the special charcoal filtering process okay so through nearest's um guardianship.

00:14:48.268 --> 00:14:51.136
Jack learned the lincoln county process.

00:14:51.136 --> 00:15:08.562
All right, okay, the this extra step would later differentiate tennessee whiskey to from plain bourbon right yes, I had a brain fart because I was like bourbon no, that's kentucky, not tennessee.

00:15:08.562 --> 00:15:18.739
And we're in tennessee, yeah, but bourbon, kentucky, bourbon right but bourbon can be made anywhere I mean, there's just a specific kentucky bourbon right.

00:15:18.759 --> 00:15:19.721
I mean there's a lot.

00:15:19.721 --> 00:15:24.072
There's a lot of distilleries in kentucky that make bourbon.

00:15:24.072 --> 00:15:32.041
You know, angels envy and um, oh my God, we passed a few when we were down there.

00:15:32.041 --> 00:15:34.724
Uh, other ones that I'm.

00:15:34.724 --> 00:15:36.206
Why, for some reason, draw a blank?

00:15:36.206 --> 00:15:37.486
Maybe because I want another drink of this?

00:15:39.551 --> 00:15:48.456
So this distilling process, filtering, process it, what is what makes Jack Daniel's whiskey tastes like Jack Daniel's whiskey?

00:15:48.456 --> 00:15:51.868
Okay, okay, and it came from Nears Green Fucking.

00:15:51.927 --> 00:15:53.897
A right so the kid was a quick study.

00:15:53.897 --> 00:15:59.206
As he grew into his teens, Jack not only learned to make great whiskey, but he also learned to sell it.

00:15:59.206 --> 00:16:08.722
Oh sure, by the time the Civil War was raging in the early 1860s, Jack was out there peddling the whiskey to soldiers who were stationed nearby.

00:16:08.722 --> 00:16:14.301
Well, I mean smart Uh-huh, so he would sell his whiskey to any soldier, Union or Confederate.

00:16:14.301 --> 00:16:14.522
Yeah.

00:16:15.633 --> 00:16:16.856
Why discriminate there?

00:16:16.856 --> 00:16:17.619
A buck's a buck.

00:16:17.619 --> 00:16:20.498
Exactly he's just trying to keep the people happy and make money yeah.

00:16:21.110 --> 00:16:23.879
I wrote down war is hell, but whiskey will take that edge off.

00:16:26.970 --> 00:16:27.972
War got you down.

00:16:27.972 --> 00:16:28.874
Take that edge off.

00:16:28.874 --> 00:16:29.495
War got you down.

00:16:29.515 --> 00:16:38.602
Take the edge off jesus christ um, so jack and the ears had developed this awesome whiskey that people in town loved, the soldiers loved.

00:16:38.602 --> 00:16:41.744
They also developed like a genuine friendship with each other.

00:16:41.744 --> 00:16:44.211
Um, over those years of working so did this?

00:16:44.513 --> 00:16:48.663
did he have a name for it already when he was selling it at this time?

00:16:49.731 --> 00:16:57.956
I do have a picture of one of their very first jugs and I don't remember the year that it was on, but this is still operating under Dan call.

00:16:58.336 --> 00:16:59.679
Gotcha, okay, gotcha.

00:17:00.302 --> 00:17:15.263
So, um, by all accounts, nearest and Jack uh respected each other, they liked each other, and Jack Daniel Litter spoke openly about how much he owed to Nearest as his teacher and his mentor.

00:17:15.263 --> 00:17:24.604
In fact, one of Nearest's descendants put it, quote there would never have been Jack Daniels made without a green on the property.

00:17:24.604 --> 00:17:25.265
End quote.

00:17:25.509 --> 00:17:26.423
I mean they're not wrong, that's awesome.

00:17:26.423 --> 00:17:26.743
They gave him the props for it.

00:17:26.743 --> 00:17:27.319
Jack daniel's made without a green on the property, end quote.

00:17:27.319 --> 00:17:27.801
I mean they're not wrong, that's that's awesome.

00:17:27.821 --> 00:17:48.608
They gave him the props for it because clearly he was integral into daniel learning his craft, so it makes sense so by the end of the civil war, jack daniel has grown from a kid to who knew nothing, to into a talented distiller, um in a businessman, all thanks to Nears' mentorship.

00:17:48.608 --> 00:17:59.346
Right, and Nears by this time had gone from being Jack's teacher to effectively his right-hand man on the whiskey operation.

00:17:59.346 --> 00:18:02.636
So big changes were coming.

00:18:02.636 --> 00:18:11.354
The war ended, slavery was abolished Yep, and we were about to kind of negotiate this whole new world and what it would look like, right.

00:18:11.354 --> 00:18:15.843
So in 1865, after the war, said you know, that's a wrap.

00:18:15.843 --> 00:18:18.051
Um, nearest green was freed.

00:18:18.051 --> 00:18:23.999
Um, no longer somebody's property, finally able to be paid for his work, which is great.

00:18:23.999 --> 00:18:30.204
And um, this probably was like just a huge deal for him.

00:18:30.204 --> 00:18:33.556
Yeah, but um, they ended up keeping him around.

00:18:33.556 --> 00:18:34.619
Well, why wouldn't they?

00:18:34.680 --> 00:18:38.257
yeah, I mean he was a great worker, he learned his stuff and he's helping him out.

00:18:38.778 --> 00:18:49.903
I mean it's just a little bit different role, yeah, meaning he gets paid for it now so reverend dan calls congregation wasn't exactly pleased that a preacher was kind of moonlighting as a whiskey maker.

00:18:50.144 --> 00:18:50.724
Can you blame him?

00:18:50.724 --> 00:18:54.318
I mean, it seems like contradictory to your lifestyle yeah.

00:18:54.318 --> 00:18:55.241
It just seems weird.

00:18:55.241 --> 00:19:01.403
I mean, I'm okay with it, but I can see how, especially back then, people being as religious as they were, yeah.

00:19:01.403 --> 00:19:05.116
Especially down south, like that Is Tennessee, considered part of the Bible Belt.

00:19:05.116 --> 00:19:18.276
I don't know what that whole is, but close enough nonetheless um by association anyway well, right, but either way um you're right there.

00:19:18.355 --> 00:19:19.778
Yeah, oh, the coaster stuck um.

00:19:19.838 --> 00:19:22.986
I forgot what I was saying.

00:19:23.046 --> 00:19:24.950
I'm sorry that's all right.

00:19:24.970 --> 00:19:31.943
Tennessee bible belt I can understand why people would be like choose God or choose whiskey, but you can't have both.

00:19:31.943 --> 00:19:34.336
I mean, but can't you?

00:19:36.009 --> 00:19:44.760
So Reverend Call decided to stick it out with God and he sold his distillery to Jack Daniel, makes sense.

00:19:44.760 --> 00:19:47.317
He was only in his like mid-teens at this point.

00:19:47.317 --> 00:19:52.220
Wow, yeah, um, and then this is when I'll put in jack daniel's like first jug.

00:19:52.240 --> 00:20:01.611
oh sure that was about 1865, 1870, somewhere around there okay or that might have been how long they used it, that five years oh sure um.

00:20:01.611 --> 00:20:16.844
Jack um was young, he took over the operation in 1866 and he registered the distillery as jack daniel distillery okay okay, um so his last name was actually just daniel, not daniels, correct?

00:20:16.963 --> 00:20:18.092
so he put an apost.

00:20:18.092 --> 00:20:24.557
Is it like apostrophe s on the logo it is okay I guess I never really paid attention to that it would be bradley's whiskey.

00:20:24.798 --> 00:20:46.319
Right, that's what it would be right jack daniel's whiskey okay, yeah, gotcha um so I wrote down what were you doing at 16 I was in high school, yeah, I was like I was driving my burgundy dodge spirit without a muffler because I ran over a Christmas tree at one point.

00:20:46.319 --> 00:20:49.884
Spirit, yeah, another spirit Look at that Ties together.

00:20:49.884 --> 00:20:50.586
Don't look at that.

00:20:50.769 --> 00:20:52.036
Well fancy that.

00:20:53.691 --> 00:20:59.583
So as soon as Jack was the boss, he hired Nearest Green as the first master distiller.

00:20:59.583 --> 00:21:08.991
Okay, the title wasn't just ceremonial, it meant Nearest was in charge of making the whiskey, overseeing production and keeping the quality top notch.

00:21:08.991 --> 00:21:31.236
So, um, this kind of appointment, made near screen, the first african-american master distiller recorded in us history that's awesome yeah, nice yeah, so they did use the term like head stiller in those days, but it's the same as what we would call master distiller now, yeah, okay, different title, same position.

00:21:31.477 --> 00:21:32.420
Yes, gotcha Okay.

00:21:33.109 --> 00:21:39.762
So Jack Daniel knew the value of Nearest Green and Nearest Green's family.

00:21:40.242 --> 00:21:40.723
Oh sure.

00:21:41.290 --> 00:21:43.589
So he kind of helped start a family tradition.

00:21:43.589 --> 00:21:49.571
He hired several of Nearest's sons to work at this distillery almost immediately nice.

00:21:49.571 --> 00:22:11.255
So records show that at least three of nearest sons, george, eli and louis or eddie they're not sure which one joined the jack daniel distillery staff in those earlier years and then over time jack's operation became like a multi-generational family affair for the green family right.

00:22:11.255 --> 00:22:20.673
So seven straight generations of nearest green's descendants have worked for jack daniel in lynchburg.

00:22:20.673 --> 00:22:22.314
That's fucking wild.

00:22:22.314 --> 00:22:32.300
I'm gonna insert a picture here of Jack Daniel in a hat and we think it's nearest son, george, right next to him.

00:22:32.300 --> 00:22:38.945
Like I said earlier, there's no known photo of nearest yeah so this is a picture of us.

00:22:39.086 --> 00:22:40.987
We likely think it's his son, George.

00:22:41.268 --> 00:22:41.367
Okay.

00:22:42.269 --> 00:22:42.730
Makes sense.

00:22:42.730 --> 00:22:49.377
So, by all accounts, jack Daniel treatedarest and his sons well for the era they were paid.

00:22:49.377 --> 00:23:06.182
Um, they were all local, it's like they didn't have to travel very far, and um, the Green family did quite well after the Civil War, sure, so um Nearest and his wife Harriet also owned several sizable plots of land, something that really didn't happen.

00:23:06.182 --> 00:23:21.369
Right, yeah, that's very was very uncommon at the time so you can understand that the jack daniels distillery probably made him very wealthy in a sense, yeah for the time, yes, yes, especially for his position.

00:23:22.511 --> 00:23:24.075
I mean obviously coming out of the.

00:23:24.075 --> 00:23:28.203
He had nothing technically because, everything was someone else's at the time.

00:23:28.203 --> 00:23:30.518
So yeah, I mean he did very well for himself.

00:23:31.190 --> 00:23:40.210
So the distillery prospered and the Green family never were like equity holders in the company, but they were never left destitute.

00:23:40.510 --> 00:23:42.878
They built their lives around this distillery.

00:23:43.269 --> 00:23:53.183
They were taken care of because of work and everything at the yeah makes sense so jack became a famous name, a brand yep and eventually a huge money maker.

00:23:53.204 --> 00:24:09.968
Oh yeah, in 1956 jack's heirs sold the distillery to the said 50, 1950, excuse me, 1956.

00:24:09.968 --> 00:24:16.317
Okay, 20 million, obviously, and 56 is a lot different than today 190 million that still seems low.

00:24:16.317 --> 00:24:24.263
Oh, I don't know, that's a lot it's a lot of money, but just think if they sold it today, how much they would sell it.

00:24:24.263 --> 00:24:29.713
Yeah, probably a lot more than $200 million but it wasn't as famous.

00:24:30.013 --> 00:24:32.089
Well, of course, of course not.

00:24:32.089 --> 00:24:35.432
But, and of course the money didn't go to nearest family.

00:24:35.733 --> 00:24:36.175
Of course not.

00:24:36.224 --> 00:24:43.394
They didn't have a stake in the company, but they did get decent wages, but not technically a cut of Jack's millions or whatever.

00:24:43.474 --> 00:24:48.188
Well, it wasn't his company, so that's understandable.

00:24:49.068 --> 00:24:51.632
And Jack Daniels' brand grew world famous.

00:24:51.632 --> 00:24:55.576
Nearest Green's name faded into the background.

00:24:55.596 --> 00:24:56.176
It's vanished.

00:24:57.258 --> 00:25:24.751
Locals in Lynchburg knew the story Sure, the story of the man who taught Jack the descendants of greens that kept on in the distillery business, but outside of town nobody heard of nearest green which is understandable so so the official company line became jack daniel learned to make whiskey from reverend dan call that's terrible so for a long time.

00:25:24.791 --> 00:25:36.055
That's how it stayed okay, I mean, yeah, unfortunately, with how things were back then, yeah, it's really sad, but I get it.

00:25:36.055 --> 00:25:39.079
It sucks, but I get it so by the 2000s.

00:25:39.224 --> 00:25:44.220
Yes, jack daniel's household name worldwide 100, but no one knew about nearest green.

00:25:44.220 --> 00:25:47.428
No, it's not that the story was completely lost.

00:25:47.428 --> 00:26:03.907
Um, there was actually a biography about jack in 1967 okay um by a writer named ben green, which is no relation to nearest, obviously and he actually did mention nearest and jack's relationship.

00:26:03.907 --> 00:26:04.469
Okay.

00:26:04.469 --> 00:26:10.190
Okay, the book became a sort of like Bible in Lynchburg Locals and Jack Daniels.

00:26:10.190 --> 00:26:13.983
Insiders knew Uncle Nearest, as was part of the story.

00:26:13.983 --> 00:26:19.035
Sure, but the company's official history in the marketing nothing.

00:26:19.236 --> 00:26:20.298
Never said anything, nothing.

00:26:20.924 --> 00:26:24.907
Tour guys at the distillery didn't mention him Right, two were guys at the distillery didn't mention him.

00:26:24.907 --> 00:26:34.634
It was like this open but not open secret that never made it into the history of Jack Daniels Distillery.

00:26:34.634 --> 00:26:37.476
It took until 2016.

00:26:37.756 --> 00:26:47.722
Oh, so geez, nine years ago 150 years after Jack Daniel opened his distillery, for the wider world to finally catch on.

00:26:47.722 --> 00:26:58.654
Okay, in June 2016, the New York times published an article that outed this quote hidden figure behind Jack Daniel's whiskey.

00:26:58.654 --> 00:27:04.337
The headline teased the distillery's hidden ingredient help from a slave.

00:27:04.337 --> 00:27:07.069
So suddenly, nearest.

00:27:07.069 --> 00:27:22.738
The story is everywhere and there was a piece by Clay Risen from the New York Times that said, quote hey, fyi, the iconic Jack Daniel learned distilling from an enslaved black man named Nearest Green end.

00:27:22.738 --> 00:27:25.865
Quote, and it was big news to those who haven't heard it before.

00:27:26.567 --> 00:27:43.768
I just found out about it, maybe three months ago okay okay, um, the company brown foreman, which owns jack daniels, responded by saying they were just about to make nearest story public as part of their 150th anniversary.

00:27:43.768 --> 00:27:44.749
Were they, though?

00:27:44.749 --> 00:27:47.513
Though we were so close you beat us to it, no.

00:27:47.574 --> 00:27:51.727
You jumped the gun, that's I mean you'd like you hope that they.

00:27:51.727 --> 00:27:52.630
They're telling the truth.

00:27:52.630 --> 00:27:53.291
Yeah, but either way.

00:27:54.074 --> 00:28:01.155
So according to them, it wasn't like a deliberate coverup, just that the story wasn't well documented or had been overlooked, so to speak.

00:28:01.155 --> 00:28:16.330
Right, so record keeping was obviously spotty back in the 1800s and jack daniel's marketing from the mid 1900s kind of glossed over it, right, um, but the cup the company did publicly acknowledge it in 2016.

00:28:16.330 --> 00:28:26.117
That nears his greens role, um, what his role was, and they promised to weave him into, um, the jack dan Daniels history and the tours going forward.

00:28:26.325 --> 00:28:28.329
I find it funny because they almost make it seem like it's.

00:28:28.329 --> 00:28:30.515
They try to make it seem like it was scandalous.

00:28:30.915 --> 00:28:31.478
It's really not.

00:28:32.307 --> 00:28:32.970
It's really not.

00:28:32.970 --> 00:28:34.570
It's just is what it is.

00:28:34.570 --> 00:28:42.138
Unfortunately, it wasn't a scandal like they cut him out of the fortune or whatever scenario you want to make up.

00:28:42.138 --> 00:28:44.554
It's just that's how it was kind of thing.

00:28:44.554 --> 00:28:47.253
So are you abandoning ship on that?

00:28:47.465 --> 00:28:48.621
No, I'm still going to drink it.

00:28:48.621 --> 00:28:52.890
Okay, I want a little bit more Ice gets in my way.

00:28:53.633 --> 00:28:53.984
Yeah, and.

00:28:54.046 --> 00:28:56.073
I can't like drink a good drink with ice.

00:28:56.073 --> 00:28:59.582
I have to have a straw, and you don't do straws with whiskey.

00:28:59.582 --> 00:29:00.184
That would be weird.

00:29:00.184 --> 00:29:01.066
That would be weird.

00:29:01.066 --> 00:29:03.148
So I need just a good gulp.

00:29:03.148 --> 00:29:07.714
And it's going to be the Modelo Pina Pina.

00:29:07.734 --> 00:29:08.355
Perfect Spanish.

00:29:08.415 --> 00:29:13.082
Yes, that's good too.

00:29:13.082 --> 00:29:20.163
Okay, so around this time the story caught the attention of a woman named Fawn Weaver.

00:29:20.163 --> 00:29:27.137
Okay, she is an author and entrepreneur and a fan of good storytelling.

00:29:27.137 --> 00:29:38.068
Essentially, she heard about Nearscreen and Jack Daniels' plans to honor him, so she visited Lynchburg, took the distillery tour Actually, she took three different tours.

00:29:38.068 --> 00:29:38.912
Oh, all right.

00:29:38.912 --> 00:29:40.536
And guess what what?

00:29:40.536 --> 00:29:42.752
Not a single mention of Nearscreen.

00:29:43.685 --> 00:29:45.531
Maybe they hadn't got the new script yet.

00:29:45.772 --> 00:29:52.675
Apparently not, but in true badass fashion she took matters into her own hands.

00:29:53.017 --> 00:29:53.156
Oh dear.

00:29:53.605 --> 00:29:59.837
She embarked on a 12-month research mission to uncover everything about Nearest Green's life.

00:30:00.239 --> 00:30:00.479
Right.

00:30:01.005 --> 00:30:07.674
She hired a team of more than 20 historians Holy shit Archivists, archaeologists, you name it.

00:30:07.674 --> 00:30:19.661
They scoured archives, dug through libraries and county records, interviewed nearest descendants and hunted down pretty much any scrap of information that they could Sure Makes sense.

00:30:19.661 --> 00:30:27.259
In the end, fawn gathered over 10,000 documents confirming and expanding on Nearest Green's story.

00:30:27.259 --> 00:30:29.510
Oh nice, she filled in a lot of blanks.

00:30:29.510 --> 00:30:35.997
Okay, so Nearest was a nickname that he adopted after emancipation.

00:30:37.105 --> 00:30:37.989
Oh, not prior to.

00:30:38.210 --> 00:30:41.211
Not prior to Gotcha, sorry, I had written that down and forgot about it.

00:30:41.211 --> 00:30:47.931
Okay, no worries, but she also solidified Ne nearest place as the first ever black master distiller in america.

00:30:47.931 --> 00:31:00.939
Wow, okay so her research gained national attention by 2017, and it game gave brown foreman the push to actually do something finally embrace the story.

00:31:01.165 --> 00:31:21.066
Sure, by the august of 2017, jack daniel's parent company officially updated his website to list near screen as the first master distiller, okay, and a couple months later they unveiled unveiled a new display about nearest at the jack daniel's visitor center, and every tour also mentions him.

00:31:21.066 --> 00:31:37.905
Oh good, so yes, there's even a photograph in jack daniel's old office, um, on that tour that um has that george the son and jack daniels together so is the current distillery still like?

00:31:38.307 --> 00:31:42.913
obviously a lot bigger, but is it where the original one was when he started it, or did?

00:31:43.114 --> 00:31:43.734
it move.

00:31:43.894 --> 00:31:49.232
The dan call um because that wasn't in lynchburg no, that wasn't what I said.

00:31:49.272 --> 00:31:50.397
It was in lincoln county.

00:31:50.397 --> 00:31:51.644
I don't remember something like that.

00:31:51.663 --> 00:32:05.380
Yeah, um, so that house is still there the house is still there, yes, but that's not where, jack, that's where they started the distillery under dan call, though yes, yes, and then he sold in the business and then he moved it he must have.

00:32:05.380 --> 00:32:13.145
Yeah, I didn't research into that's okay, tour or anything I just didn't think it was the same spot, that's all yeah, I just want to see.

00:32:14.008 --> 00:32:29.279
So that kind of brings us to the, the final part of our story okay so nearscreen's legacy went from the display in someone else's distillery to his name on a whole new bottle.

00:32:29.744 --> 00:32:32.974
So is this actually from the Jack Daniels Company?

00:32:33.276 --> 00:32:33.375
No.

00:32:33.964 --> 00:32:35.972
This is from a descendant right.

00:32:36.651 --> 00:32:37.196
I will tell you.

00:32:37.196 --> 00:32:37.824
Okay.

00:32:37.824 --> 00:32:56.381
So after Fawn Weaver, the author had uncovered the full story of Nearest Green, she met with Nearest Living Descendants and basically asked how would they like their patriarch to be honored?

00:32:56.401 --> 00:32:57.481
Okay.

00:32:58.566 --> 00:33:01.574
And they said put his name on a bottle of whiskey.

00:33:02.296 --> 00:33:04.471
Sure, I mean, that's what he was known for.

00:33:04.505 --> 00:33:12.460
So, in 2017, 2017 she had a team launch uncle nearest premium whiskey, a new tennessee whiskey brand.

00:33:12.460 --> 00:33:15.807
Honoring, honoring nearest green so does.

00:33:16.209 --> 00:33:20.017
Does the family get profits from this, since they're using his name?

00:33:20.017 --> 00:33:20.557
I don't know.

00:33:20.557 --> 00:33:22.451
I didn't look into that because I feel like they should.

00:33:22.451 --> 00:33:26.733
I would think so because otherwise I feel like she's just using that name for her benefit.

00:33:27.746 --> 00:33:30.515
So they released the first bottle in July 2017.

00:33:30.714 --> 00:33:32.510
Okay, so wow, it's been around for eight years.

00:33:33.705 --> 00:33:35.573
But still that's not very long at all.

00:33:36.287 --> 00:33:39.767
No, it's very new and I've never heard of this until today.

00:33:39.767 --> 00:33:40.968
Yep.

00:33:41.868 --> 00:33:49.855
So Fawn Weaver built Uncle Nearest Whiskey into a very serious business very, very fast.

00:33:49.855 --> 00:33:57.961
Right In just a couple of years Uncle Nearest became the fastest growing independent American whiskey brand in US history.

00:33:57.961 --> 00:34:07.326
Wow, it was doubling sales.

00:34:07.346 --> 00:34:11.639
Quarter after quarter won a ton of awards and by 2019, they had sold tens of thousands of cases across the country.

00:34:11.639 --> 00:34:13.123
So where did they get the recipe for this?

00:34:13.123 --> 00:34:19.360
I don't know that wasn't a part of your research no, sorry it's okay, I just I'm curious.

00:34:19.360 --> 00:34:24.353
It's like, you know, did they uncover an old recipe from uncle nearest or something like that?

00:34:24.353 --> 00:34:30.954
It's like they obviously hire a new master distiller today, so like he came up with his own and just slapped a name on it.

00:34:31.144 --> 00:34:33.751
You're going to have to read her book, cause she has a book written about him.

00:34:34.005 --> 00:34:35.150
I might have to listen to a book.

00:34:35.150 --> 00:34:37.431
I don't know if I have time to read one.

00:34:38.626 --> 00:34:46.458
Oh, my goodness, okay, so um, they built a new distillery in Shelbyville, tennessee which is about an hour from Lynchburg.

00:34:46.577 --> 00:34:53.338
Okay, in 2019, fawn had raised around $40 million from investors to make this all happen.

00:34:53.338 --> 00:35:00.257
The nearest green distillery opened with this big mission to be the Disneyland of distilleries, as Fawn put it.

00:35:00.257 --> 00:35:25.255
Oh Jesus, a museum, a tasting room, a massive bar, plans for a future music venue all for Nearest, yeah, so one of the key people crafting his whiskey is Victoria Eddie Butler, which is Nearest Green's great, great granddaughter Nice, and she came on board as the master blender.

00:35:25.255 --> 00:35:31.632
Okay, granddaughter nice, and she came on board as the master blender.

00:35:31.632 --> 00:35:34.943
Okay, um, she had retired from jack daniels after 31 years there and then joined uncle nearest to carry on that legacy.

00:35:34.963 --> 00:35:35.364
That's cool, yeah.

00:35:35.364 --> 00:35:41.885
Um, so the family that once helped start jack daniels is now running and running their own whiskey.

00:35:41.885 --> 00:35:42.608
It's pretty cool.

00:35:42.608 --> 00:35:44.612
That's cool, yeah.

00:35:44.612 --> 00:35:54.195
Nearest Whiskey has racked up over 700 medals in spirit competitions Wow and was named Spirit Brand of the Year by Wine Enthusiast.

00:35:54.195 --> 00:36:00.481
And by 2022, the company's valuation is that how you say it?

00:36:00.481 --> 00:36:01.262
Evaluation?

00:36:01.282 --> 00:36:01.704
I think so.

00:36:01.704 --> 00:36:06.324
Surpassed $1 billion $1 billion with a B Wow, that's impressive.

00:36:06.605 --> 00:36:12.277
yeah, good lord so jack daniel's folks didn't say congrats and step aside.

00:36:12.277 --> 00:36:26.998
They actually did team up with uncle, uncle nearest, okay, um, in 2020, the two companies announced the nearest and jack advancement initiative, pledging five million dollars to help increase diversity in the whiskey industry.

00:36:26.998 --> 00:36:33.936
Okay, they funded a nearest green school of distilling and apprenticeships program.

00:36:33.936 --> 00:36:34.717
To go into it.

00:36:34.838 --> 00:36:35.219
Very cool.

00:36:35.219 --> 00:36:39.309
I should go take one of those, that'd be great.

00:36:39.309 --> 00:36:41.130
Yes, I wouldn't mind that at all.

00:36:41.130 --> 00:36:45.213
That's cool that they would start something like that.

00:36:45.213 --> 00:36:51.306
It's nice when they put stuff back out there with their profits instead of just being douchebags and pocketing it for their CEO.

00:36:51.427 --> 00:36:54.974
Yeah, so he's finally Nearest, is finally getting his due.

00:36:54.974 --> 00:37:02.371
His name is on an award-winning bottle, there's a foundation in his honor, there's a memorial park and it plans for a museum.

00:37:02.371 --> 00:37:06.577
Um, and nearest is now everywhere.

00:37:06.577 --> 00:37:19.750
People are finally knowing who he is awesome, yes, so every time you pour a little glass of whiskey think of uncle nearest nearest because I mean he was a front runner and making it popular.

00:37:19.829 --> 00:37:23.456
Really, I mean it wouldn't be for him there.

00:37:25.038 --> 00:37:26.719
The coaster keeps sticking to my glass.

00:37:27.005 --> 00:37:27.786
I know it's a little uh.

00:37:27.786 --> 00:37:29.289
That's why I have my.

00:37:29.289 --> 00:37:33.596
I hadn't rested mine on my knee and my shorts are right next to it, and so my shorts are all wet.

00:37:34.177 --> 00:37:35.440
It's okay, though, cause it feels nice.

00:37:36.545 --> 00:37:42.911
Um, but yeah, I mean Jack Daniels, I mean, who knows if that would even be a thing if it wasn't for him, kind of of situation.

00:37:42.911 --> 00:37:54.686
So makes sense that he's finally getting his recognition, his due so um just real quick, um, fawn weaver wrote a book yeah, do you have the title of that book?

00:37:54.706 --> 00:38:07.199
it's called love and whiskey, okay, and the picture is of jack daniels and the son, george, okay, um, let me see if I find a year that this one, 2024.

00:38:07.766 --> 00:38:11.193
Oh so literally last year, Literally just came out, literally just came out.

00:38:11.606 --> 00:38:27.927
I do have the book on my Kindle because I was reading it in preparation for this, but it's a little dense, oh really, and it's very much like Fawn's discovery as well, and like her journey through this as well.

00:38:28.027 --> 00:38:32.215
So Okay, but I mean I get it.

00:38:32.715 --> 00:38:33.958
Yeah, she's on a mission.

00:38:34.980 --> 00:38:37.413
Yeah, I mean she's on a spiritual mission.

00:38:39.427 --> 00:38:43.530
A spiritual mission, a distillery mission, distillery spiritual mission.

00:38:44.846 --> 00:38:47.434
The father, the son and the distilled spirits.

00:38:49.648 --> 00:38:51.072
Okay, so what'd you think of?

00:38:51.612 --> 00:38:52.135
Uncle Nearest.

00:38:52.135 --> 00:38:57.552
I was kind of disappointed that most of my ice melted Because I wanted a smidge more.

00:38:57.552 --> 00:38:59.311
But I got more ice downstairs.

00:38:59.331 --> 00:39:00.034
Hello smidge.

00:39:00.626 --> 00:39:01.429
Hello smidge.

00:39:01.429 --> 00:39:03.775
No, that was really smooth.

00:39:03.775 --> 00:39:04.822
It has a good flavor to it.

00:39:05.143 --> 00:39:05.284
Yeah.

00:39:05.465 --> 00:39:06.195
I rather enjoyed it Good.

00:39:06.195 --> 00:39:06.909
No, that was really smooth.

00:39:06.909 --> 00:39:06.856
It has a good flavor to it.

00:39:06.856 --> 00:39:07.458
Yeah, I rather enjoyed it Good.

00:39:07.458 --> 00:39:09.291
Yeah, it wasn't bad at all.

00:39:09.291 --> 00:39:11.708
I'm excited to have a little bit more.

00:39:11.989 --> 00:39:12.230
Yeah.

00:39:12.451 --> 00:39:13.172
A smidge more.

00:39:13.512 --> 00:39:14.996
A smidge more A smidge more.

00:39:14.996 --> 00:39:16.398
Yeah.

00:39:16.438 --> 00:39:16.659
Yeah.

00:39:16.659 --> 00:39:19.351
So yeah, what do you think of it?

00:39:19.954 --> 00:39:20.454
I like it.

00:39:20.454 --> 00:39:27.237
I'm not a huge straight whiskey drinker, which is why it's taking me a little bit.

00:39:27.257 --> 00:39:28.204
But it is super, super good for straight whiskey.

00:39:28.204 --> 00:39:30.974
You typically don't just drink straight booze.

00:39:31.054 --> 00:39:32.530
I don't, or on the rocks, for that matter.

00:39:34.606 --> 00:39:36.594
So that's understandable why it would be a little slower.

00:39:36.594 --> 00:39:40.376
I do like to partake in a glass like this from time to time.

00:39:40.376 --> 00:39:44.907
I don't do it that often anymore, yeah, but I do like having one.

00:39:44.907 --> 00:39:51.476
So that was a nice change of pace, because you know I love beer, but sometimes you just need a cocktail.

00:39:51.697 --> 00:39:51.958
Yeah.

00:39:52.378 --> 00:39:53.000
You know what I'm saying.

00:39:53.159 --> 00:39:53.280
Yeah.

00:39:53.445 --> 00:39:56.432
But uh, this hibiscus one is fucking delicious too.

00:39:57.735 --> 00:39:58.398
That's awesome.

00:39:58.505 --> 00:40:02.730
Just put some bourbon or whiskey in that, no maybe not.

00:40:02.730 --> 00:40:05.887
Why not, well, I suppose All.

00:40:05.887 --> 00:40:06.148
No, maybe not.

00:40:06.148 --> 00:40:06.972
Why not, well, I suppose?

00:40:06.992 --> 00:40:12.911
all right, buffoons, that's it for today's episode buckle up, because we've got another historical adventure waiting for you.

00:40:12.911 --> 00:40:22.568
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00:40:22.909 --> 00:40:27.266
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00:40:27.266 --> 00:40:31.835
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00:40:31.835 --> 00:40:33.199
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00:40:33.199 --> 00:40:34.867
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00:40:40.230 --> 00:40:43.282
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